Marketing is everything and anything that affects the customer and how that customer will purchase products or services from a business.
Customers are an essential part of marketing. If a business does not please its customers, it will not be operating for very long.
However, a business must be aware of who its customers really are. Not everyone is a target customer. The greatest success will come when a business looks over the market, which is all the available customers, and divides the market into a number of groups or segments. Then the business must choose the group(s) it can best serve—these are the customers! This is the basis of target marketing.
Knowing who your customer is, is the first step in a very basic marketing process used by all business owners. After all, it is the customer who will be paying money for your product.
Customers are an essential part of marketing. If a business does not please its customers, it will not be operating for very long.
However, a business must be aware of who its customers really are. Not everyone is a target customer. The greatest success will come when a business looks over the market, which is all the available customers, and divides the market into a number of groups or segments. Then the business must choose the group(s) it can best serve—these are the customers! This is the basis of target marketing.
Knowing who your customer is, is the first step in a very basic marketing process used by all business owners. After all, it is the customer who will be paying money for your product.
So how do you know your customer? The answer is lots and lots of research!
Click on Developing your ideas for more important information on knowing your customer.
Use the following links to find further information on knowing your customer or by entering the keywords “marketing customer profiling” in a browser.
Click on Developing your ideas for more important information on knowing your customer.
Use the following links to find further information on knowing your customer or by entering the keywords “marketing customer profiling” in a browser.
ASSIGNMENT: KNOWING YOUR CUSTOMER
Find and research a local small business. Develop a customer profile that highlights the small business' niche. Identify the 10 things they need to know about their customers' using the 'Know Your Customers' Needs' information:
Share your findings through a digital presentation. Prepare a script and present a 2-3 minute presentation to the class.
Share your findings through a digital presentation. Prepare a script and present a 2-3 minute presentation to the class.