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Knowing the Customer

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MAM1010 - HOME
Next - Developing Ideas
Segmenting Customer
Marketing is everything and anything that affects the customer and how that customer will purchase products or services from a business.
Customers are an essential part of marketing. If a business does not please its customers, it will not be operating for very long.
However, a business must be aware of who its customers really are. Not everyone is a target customer. The greatest success will come when a business looks over the market, which is all the available customers, and divides the market into a number of groups or segments. Then the business must choose the group(s) it can best serve—these are the customers! This is the basis of target marketing.
Knowing who your customer is, is the first step in a very basic marketing process used by all business owners. After all, it is the customer who will be paying money for your product. 
So how do you know your customer? The answer is lots and lots of research!
Click on Developing your ideas for more important information on knowing your customer.
Use the following links to find further information on knowing your customer or by entering the keywords “marketing customer profiling” in a browser.
  • Segment Your Customers
  • Know Your Customers’ Needs

ASSIGNMENT: KNOWING YOUR CUSTOMER
Find and research a local small business. Develop a customer profile that highlights the small business' niche. Identify the 10 things they need to know about their customers' using the 'Know Your Customers' Needs' information:
Share your findings through a digital presentation. Prepare a script and present a 2-3 minute presentation to the class. 
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  • Home
  • Photography
  • Business
    • ENT 1010
    • ENT 1020
    • ENT 1090 Proj. A
    • ENT 2010
    • ENT 2020
    • ENT 2040
    • MAM1010 - Marketing >
      • MAM1010-Introduction
    • FIN1015
  • Design
    • DES3115-Industrial Design
  • Construction
    • CON 1010
    • CON 1120
    • CON 1140
  • Video & Film
    • COM1015 - Media >
      • COM1015 - Day 11/12
    • COM 1105 Audio/VIdeo >
      • COM 1105 -day1.Genres
    • COM 1145 Animation >
      • Frozen - Youtube
    • COM2105 Preproduction
    • COM 2115 Production
    • COM2175: Interactive Presentation
    • COM 2145 Animation
    • Green Screen After Effects
    • COM3105 Preproduction 2
  • Legal Studies
    • LGS3040 Negligence
    • LGS3010 - Property Law
    • LGS3080 Criminal Law
    • LGS3060 Controversy & Change
  • Baron Blocks
  • Link Page
  • Broadcasting
  • COMPUTERS
    • HTML/CSS Intro
    • HTML/CSS Intermediate
  • HTML/CSS 2