​COURSE OVERVIEW

Introduction
Assessment
Glossary
Day 1 - Business Basics (Case Study - Bob Dylan)
​Day 2/3 - Retail Merchandising - Examining Retail Product Strategies
Day 4 - Marketing and Marketing Types
Day 5- Elements of Marketing Mix
Day 6 - Knowing the Customer
Day 7 - Business Types
Day 8 - The Competition
Day 9 - Advertisement and Distribution